The Onyx blueprint

Behind the scenes of
your lead machine.

The exact playbook we run for every trade we work with — from the moment you say yes, to the moment a homeowner taps your ad and lands in your calendar.

1Sound familiar?

The problems
killing your pipeline.

Most tradespeople are brilliant at their craft. The problem isn't the work — it's the pipeline. Here's what we hear every week:

Leads are all over the place

Busy one week, dead the next. You can't hire, plan, or grow on inconsistency.

Word-of-mouth has dried up

Referrals are great — but you can't switch them on when you need them.

Quotes vanish into thin air

You send the quote, then hear crickets. Nobody's chasing it but you.

Marketing 'experts' over-promise

Pretty dashboards, vanity metrics, zero booked jobs. You've been here before.

2Part 1 · What happens when you say yes

We get you
set up.

We do the heavy lifting — you barely lift a finger. From 'yes' to live ads is about 3 days.

1

Access & setup

We get plugged in to everything we need on the back end.

Connect Meta accountPixel / dataset(tracking)Set up in Onyx's CRM
2

Creative assets

The only bit we need from you — quick and easy.

Service listLogo / photos of workAny offers
3

System build

We build the machine — ads, page and the follow-up that runs by itself.

Ad campaignLanding page(optional)Automations
4

Go live

We switch it on and watch it like a hawk for the first 72 hours.

Ads launchFirst 72-hour optimisation check

"Once you're in, we handle nearly all of it — we just need your service list, logo and a few job photos. Inside about 3 days you've got ads live and leads coming in."

3Part 2 · How the lead machine works

How we get
you jobs.

This is the part that proves it's a real system — not just 'boosting a post'. Walk through it slowly.

1

Targeting & audience

We only show ads to people who can actually become a job.

Your local radiusHomeowners onlyThe job types you want
2

Creative strategy

We test 3 ad angles to see what makes your area pick up the phone.

Pain-pointVisual proofUrgency
3

Ad funnel

The path from 'saw the ad' to 'booked in' — no gaps to fall through.

AdInstant form / landing pageAutomation kicks in
4

Automations

We chase the lead in seconds so it never goes cold on you.

Instant text / email follow-upMissed-call text-backReminders
5

Dashboard / pipeline

You see every lead and where it's at — all in one screen.

Live lead trackingCallsConversion data in the CRM
4The journey · Paint the picture

What the homeowner
actually experiences.

When you describe it from the customer's side, it clicks. Here's the line they walk.

01
Sees your ad on Facebook / Instagram
02
Taps it & leaves their details
03
Gets an instant text / email back
04
Lands on your phone, ready to quote
05
Tracked in your dashboard start to finish

Speed is the secret

The lead gets a reply in seconds, not hours. That's why our leads convert — we reach them while they're still thinking about it, before they call anyone else.

Nothing slips

If they call and you're up a ladder, the missed-call text-back catches them. Every lead is followed up, logged and chased — automatically.

The one-liner

"From the second they tap your ad, the system takes over — so a lead never slips through the cracks while you're busy working."

30 days risk free

If you don't profit in the first month, the next one is on us.

Follow the process, give the system a real shot. If it doesn't move the needle inside 30 days of going live, we work the next month for free. No small print.

Next step

Ready to book solid?

3 days to live ads. 30 days risk free — if you don't profit in the first month, the next one is on us. No referrals, no cold calls, no guesswork.