Client Results.
Numbers we stand behind.
Lead volume, ad performance and booked revenue from real UK trade businesses running the Onyx system — exterior cleaners, landscapers, roofers, builders and other trades. Screenshots and walkthrough videos below, straight from live campaigns.
Before vs after the
Onyx strategy
Week-on-week numbers from a live account. Week 1 is before the Onyx strategy went in, week 2 is after — same spend, better everything.
| Metric | Week 1Before Onyx strategy | Week 2After Onyx strategy | Change |
|---|---|---|---|
| Spend | £132 | £126 | flat |
| Leads | 17 | 31 | +82% |
| CPL | £7.77 | £4.07 | -48% |
| CTR | 1.37% | 1.83% | +0.46pp |
| CPC | £0.96 | £0.66 | -31% |
| Click→Lead | 13.5% | 16.3% | +2.8pp |
What changed after the Onyx strategy
These are standalone Week 2 results — after we stepped into a Roofer Ad account.
Total spend
£126
On Meta ads
Leads received
31
Up from 17 last week (+82%)
Cost per lead
£4.07
Down from £7.77. Industry average is £15–25.
Click-through rate
1.83%
Above the 1–1.5% trade average
Cost per click
£0.66
Strong. Healthy demand for the ad.
Click→Lead rate
16.3%
Up from 13.5% (+2.8pp)
Straight from the
clients
Real messages from partners reporting the jobs and referrals their ads brought in. New proof is added here as it comes in.
Client confirming a job booked in off the ads, worth £2,300.
Three quotes out in a single day from two leads generated by the campaigns.
Lead came through the website form and turned into a £500 airport job.
Screen recording from Ads Manager showing the volume of leads coming through.
Message from a landscaping client following up on work generated through the ads.
Live chat thread showing a landscaping lead moving through to next steps.
Real lead notifications as they come in, showing budget, project type and contact details.
Trades we've
booked solid
Short write-ups from live accounts. Full screenshots and dashboard recordings are shown above.
From chasing referrals to a full diary
A pressure-washing and render-cleaning company came to us relying on word of mouth. We launched targeted Meta campaigns with instant AI follow-up, and enquiries became booked jobs within the first weeks.
High-ticket extension enquiries on autopilot
A building firm needed a steady pipeline of extension and renovation enquiries, not tyre-kickers. Our ad funnel pre-qualifies by budget and postcode before anyone books.
Storm-season demand captured, not wasted
A roofing contractor was losing leads to slow callbacks. With speed-to-lead automation, every enquiry gets an answer in under a minute — even at 9pm on a Sunday.
Seasonal dips flattened out
A landscaping business used to go quiet every winter. We built a year-round nurture and retargeting system so the diary stays full across seasons.
Want results like these?
3 days to live ads. 100 leads in 90 days or your money back — if we don't deliver, we don't keep your money.