Targeting
& audience.
We only show your ads to people who can realistically become a job: homeowners inside your travel radius, matched to the job types you actually want. Tight targeting is why the enquiries arrive filtered rather than random.
How we scope the audience
Three filters, applied in order.
- Local radius around your base or the postcodes you serve
- Homeowner signals rather than renters
- The job types you want more of — and exclusions for the ones you don't
Why narrow beats broad for trades
A national audience is cheap and useless. Your capacity is limited by driving distance, so the only enquiries worth paying for are inside it. We'd rather pay more per lead in your radius than collect cheap leads you can't service.
- 01Define radius
Agree how far you'll travel and which postcodes are worth the drive.
- 02Layer intent
Homeowner and job-type signals applied on top of the geography.
- 03Exclude
Filter out job types, price brackets and areas you don't want.
Questions we get about this
Ready to book solid?
3 days to live ads. 100 leads in 90 days or your money back — if we don't deliver, we don't keep your money. No referrals, no cold calls, no guesswork.