Marketing campaigns
built for booked jobs.
Onyx Strategy Lab runs Meta and Google ad campaigns for UK tradespeople — exterior cleaners, landscapers, roofers, builders and other trades. We write the creative, target homeowners in your radius, track every enquiry and report in plain English. Ads go live in about 3 days, and we back it with 100 leads in 90 days or your money back.
What you actually get
A complete paid acquisition setup, run for you end to end. No boosting posts, no vanity dashboards.
- Conversion-built landing page or instant form
- Meta and Google campaign builds, written and designed for your trade
- Pixel, GA4 and call tracking so every lead is attributed
- Weekly performance review in plain English
Who it suits
Trades doing good work with an inconsistent pipeline — busy one week, dead the next — who want a predictable flow of local homeowner enquiries instead of waiting on referrals.
What it costs you to wait
Every month without ads running is a month your competitors buy the attention of homeowners in your postcode unopposed. Ad auctions reward whoever shows up consistently, so late starters pay more for the same lead.
- 01Access and setup
We connect your Meta account, install the pixel or dataset, and set you up in the Onyx CRM.
- 02Creative assets
You send a service list, your logo and a handful of job photos. That's the only part we need from you.
- 03Campaign build
We build the campaign, the form or landing page, and the automated follow-up behind it.
- 04Launch and optimise
Ads go live, we run a 72-hour optimisation check, then tune budget and creative weekly.
Questions we get about this
Ready to book solid?
3 days to live ads. 100 leads in 90 days or your money back — if we don't deliver, we don't keep your money. No referrals, no cold calls, no guesswork.